Photographer: Glen Luchford

Photoshoot: 30 seconds of motion image featuring a garment from the Autumn/Winter ‘05-06 for "Moving Fashion" Project. Also this work has been placed in W Magazine Oct2005

Model: Gemma Ward

Never intended as definitive statements or exhibition pieces, the value of this experimental series of short film will be in watching the way in which different members of the fashion community respond to the same stimulus of making fashion move: just like the designer always intended. Collectively, they will act as an alternative ‘collections story’ for the current fashion season.

Glen Luchford is a young photographer who reinvigorated British commercial photography in the early 1990’s in such magazines as i-D and The Face. His images for the 1997 campaign for the fashion house Prada received considerable acclaim. Luchford’s work to date has been mysterious and suggestive of stills from a film where the motivations of the central characters must be unravelled and completed by the viewer.

Glen Luchford shoots a lot in low light, and I really like his style.

Glen Luchford portfolio, managing by Art+Commerce