Here comes another example above of ways in which brands are leveraging street art and culture jamming to sell products.

Appetizing photo of a cup of Folgers coffee was printed on vinyl and placed on top of steaming New York City manhole covers. Holes cut out of the vinyl let steam rise through. Headline around cup reads “Hey, City That Never Sleeps. Wake up.”

 

 

 

 

 

 

 

 

It is pretty clever  emoticon

Agency : Saatchi & Saatchi New York

posted by design addict