Blow, Clap, Talk & Hum

Project Description

Over the Spring ‘06 season, SHOWstudio is embarking upon a series of projects devoted to exploring ‘The Sound of Clothes’. Continuing our commitment to re-thinking mainstream fashion editorial, we believe fashion audio to be a genuinely new frontier. Beyond overlaying imagery with non-specific sound - such as favourite songs or ambient music - the aim of The Sound of Clothes series is to explore a range of audio possibilities, such as discovering the actual sound a garment makes.

Featuring an extensive selection of accessories from the A/W ‘06-7 collections, ‘Blow, Clap, Talk & Hum’ is a series of interactives that relies on specific noises created by the viewer. Possessing a particularly craft-based aesthetic, the playful interactives employ varying techniques that bring still-life images of carefully selected accessories –including shoes, bags, rings, hairpieces, necklaces and masks- to life. Each one of the four different interactives, encourages the viewer to make specific sounds –’blow’, ‘clap’, ‘talk’ or ‘hum’- into a microphone. These noises then activate a selection of accessories-themed ’stories’ that take their form in a dress-up model, an animated crumpled paper sequence, a voice-activated selection of varyingly sized jewellery pieces and an animated shoe sequence, complete with ‘footstep’ audio.

Credits

Concept and Interactive Design: Ross Phillips
Design and Styling: Marie O’Connor
Editorial and Fashion Direction: Laura Bradley
Project Design: Paul Bruty
Studio and Design Assistance: Scott Burrell and Anna Gudbrandsdottir
Editorial Assistance: Holly Hay, Anjana Janardhan and Carla Yarish
Model: Chrisie Macdonald

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