A Toronto-made viral ad for Dove called "Evolution" has won one of the most prestigious advertising awards in the world – and it might just be the beginning of the awards haul for the skin, hair care and body-cleansing products maker owned by Unilever.

The spot, a time-lapsed look at a woman being made up and then Photoshopped for a billboard, illustrates how our perceptions of beauty are manipulated and distorted.

With over four million viewings on YouTube, "Evolution," has already been a huge success.

But now the ad, part of Dove’s "Campaign for Real Beauty," has been feted at the Cannes Lions International Advertising Festival, a week-long event celebrating the world’s best ads and agencies.