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Design, ImaginationJuly 10, 2007 1:03 pm

A Toronto-made viral ad for Dove called "Evolution" has won one of the most prestigious advertising awards in the world – and it might just be the beginning of the awards haul for the skin, hair care and body-cleansing products maker owned by Unilever.

The spot, a time-lapsed look at a woman being made up and then Photoshopped for a billboard, illustrates how our perceptions of beauty are manipulated and distorted.

With over four million viewings on YouTube, "Evolution," has already been a huge success.

But now the ad, part of Dove’s "Campaign for Real Beauty," has been feted at the Cannes Lions International Advertising Festival, a week-long event celebrating the world’s best ads and agencies.

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Fashion Photography, Design, Illustration, Imagination, FashionMay 14, 2007 9:35 pm

 

The following photographers, stylists and other creative artists are joined us as a member of AvantGarde Fashion Photography & Design blog:

 

You can check the portfolios from their official sites.

 

So.. Do not wait, be a member now !

Have Fun  emoticon

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Design, ImaginationFebruary 1, 2007 11:10 am

With an ever-open eye for trends that suggest a re-thinking of the traditional learning environment, I noticed a wonderful project in Beijing, China that pushes the boundaries on a children’s bookstore.

China is rapidly becoming an international hot spot with a growing middle class hungry for western luxuries and comforts.

Beijing children are the latest to be treated to some western style indulgence with Kids Republic, a children’s bookstore that transports it’s pint sized customers into a delightful fairytale world full of color and fantasy - complete with massive story telling screens and play areas.

Could such a delightful and imagine-filled space be an indicator of how school libraries will one day ‘compete’ for the attention of their youngest ‘customers’?


 

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Fashion Photography, Design, Illustration, Imagination, FashionDecember 10, 2006 12:21 pm

Hi Everybody

Finally I’m Back !

The Blog will be started to update soon emoticon

 

Meanwhile I want to remind you a very important rule:

Please do not hotlink from our photos directly to your site.

Due to hotlinkin’ , my photobucket account bandwidth usage has been exceeded last month and you couldn’t see the images for a while, as you know.

It’s very important to observe this rule.

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Design, Imagination, FashionOctober 1, 2006 3:51 pm

Fashion designers don’t just make clothes anymore - from Bulgari and Armani hotels to Gucci cafés, design houses are extending their aesthetic reach. And the clever concept sees different artists and designers commissioned to fit out each room, or in the case of the Madrid hotel, entire floors. The idea is to give guests a completely different experience to the guest next door.

Iconic French designer Christian Lacroix is the latest couturier to lend his unique sense of aesthetics to the non-fashion realm. In this case, Lacroix was chosen by the French Railways to renovate the interiors of their high-speed trains. Over the next 5 years, all high-speed trains on the Atlantic route and the new route to Eastern France will be made over by Lacroix and his design team, promising to transform their drab interiors into ultra modern, stylish, boutique-hotel-like environments.  It’s actually the second time Lacroix has delved into the world of interiors. He transformed the Hotel du Petit Moulin in Paris into a stunning art hotel, creating different themes for each room.

 

Also, Funky Italian denim label Miss Sixty is the latest to get in on the act with the recent opening of its first hotel in the northern Italian seaside town of Riccione. Much like the market for its clothes, the Miss Sixty Hotel is pitching itself to young, clubby scenesters. The hotel’s rooms were fitted out by 30 individual artists and the result feels like a trendy 70s inspired vintage boutique.

And some other artistic hotels;

The latest is Berlin’s Hotel Küenstlerheim Luise.  Described as the kind of place where you can get  “a good night’s rest inside a work of art”, the hotel features 50 rooms designed by well known local artists, who, it appears, have a reoccurring interest in fairy tales (think butterflies and oversized beds).

Berlin’s Propeller Island City Lodge is another offering in the art room hotel genre. Unlike many other art hotels, PICL is very reasonably priced whilst maintaining a very high room standard. The 30 rooms vary dramatically in their style. From the Forest room, where your mattress floats on a series of logs surrounded by red walls through to the Gruft room, where your two separate beds are white coffins. The variety within the hotel is what makes it so appealing. Where other hotels focus more on the work of individual artists by way of reproducing their two dimensional art, PICL’s direction is very much more based on art installations. The result is a wonderfully unique hotel, in a league of it’s own.

Taking the trend one step further is the Daddy longlegs (pictured below)art hotel in South Africa. A stay at the thirteen-room boutique hotel is like being in an interactive art exhibition. Each room has been designed by an artist, designer, musician, poet or photographer who has drawn inspiration from the local culture of Cape Town. The result is a collection of rooms that feel more like art installations than places to lay your head – though the spacious areas and comfy looking beds promise a restful stay.

Another example of contemporary art in Leipzig is  Hotel Everland. When Swiss artists Sabina Lang and Daniel Baumann brain stormed to devise an art project that looked at the juxtapositioning of the public space and exclusivity they came up with this concept for design expo in 2002. Today, situated on the rooftop of the museum for contemporary art in Leipzig, this one room self contained mini hotel caters for its guests in all the usual fashion. In house cable, wi-fi, deluxe bathroom, lavish breakfasts and even a mini cooper on loan with parking. It’s portability means that when it leaves Liepzig it can land itself in Paris.

And lastly there’s an example for the children; Atomium aka Kids Sphere Hotel in Belgium. It’s the ultimate experience for kids – a night in an alternative universe at the Kids Sphere Hotel. The complex has been renovated and updated to include overnight accommodation for children – dubbed the Kid Sphere hotel - set amongst the fascinating sci-fi exhibitions and original spheres. Kids are entertained by a packed calendar of events including films and there’s a restaurant at the top of the structure boasting panoramic view of the city of Brussels.

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Design, Imagination 3:14 pm

Animator Eric Lerner, from Jerusalem, has developed a series of characters and short films which accompany them. His Mr CityMen are wonderfully animated using CGI and seamlessly integrated into live action environments.

The juxtaposition of these drab and bleak city landscapes with these cute and colorful characters is striking.  Coupled with a avant garde soundtrack, these animations work on a variety of levels and evoke various responses from the viewer.

In a sense, it’s like a therapy session, only animated. The players, Mr DejaVu , Mr Fortune, Mr Afraid, Mr Dreamer and the oddly named Mr Sunken, are very simply constructed and radiate a slick design as they move across the screen. Cute, clever, clean.

Here are:  Mr. Fortune, Mr. Sunken, Mr. Scared of Anything But Heights, Mr. DeJaVu and Mr. Dreamer

 

 

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